Motobilt was recently featured on a podcast that gave listeners a behind-the-scenes look at the company’s story, growth, and passion for the off-road world. Founder Dan DuBose and Hunter DuBose, Motobilt’s Chief Operating Officer and Dan’s wife, sat down for an interview that captured not only where the company started but also where it’s headed. Their excitement was clear as they talked through everything from advanced manufacturing to custom Jeep builds and the thrill of life on the trail.
The conversation began with how Motobilt came to life in 2012, right in the heart of Alabama. From the beginning, the goal was simple: build high-quality aftermarket Jeep parts designed for the toughest conditions. Over the years, that vision has grown into a brand that off-road enthusiasts trust for Jeep bumpers, armor, suspension components, and custom fabrication. What makes Motobilt stand out, though, is its focus on constant innovation.
Dan and Hunter shared how technology plays a major role in the company’s success. Motobilt isn’t just bending steel the old-fashioned way. Our team relies on 3D printing to rapidly prototype ideas, while a new fiber laser and state-of-the-art press brakes handle cutting and forming with extreme precision. Add in robotics for welding and production, and it’s clear that Motobilt is blending craftsmanship with some of the most advanced tools in modern manufacturing. The result is a product line that’s not only tough enough for rock crawling in Moab or Sand Hollow but also refined and consistent enough to meet the highest standards of design and safety.
The podcast also touched on Motobilt’s growth beyond the off-road industry. Through Anvil Industrial Group, the company has expanded into structural steel fabrication, bringing the same design-first approach to projects on a larger scale. This move shows that the creativity and discipline that built Motobilt’s off-road reputation translate seamlessly into other industries.
Partnerships have also played a big role in the company’s journey. Collaborating with well-known names like Jeep and Warn Industries has kept Motobilt closely tied to the leaders of the off-road world. At the same time, the team continues to build its own custom Jeeps and off-road rigs — not only as showcases for Motobilt products but as testbeds to prove our strength. These rigs have tackled some of the most demanding trails, from the red rocks of Utah to the rugged hills of Alabama, and they continue to inspire Jeep owners everywhere.
What stood out most in the episode was the energy behind how deeply the Motobilt team lives the lifestyle. This isn’t a company that just designs parts behind a desk — it’s a crew that spends its weekends climbing slickrock in Moab, pushing limits in Sand Hollow, and even diving into rock bouncing in Alabama. Our firsthand experience on the trail feeds directly back into the design process, ensuring every bumper, skid plate, or suspension system is built with real-world conditions in mind.
Sponsored by MC Machinery Systems, a subsidiary of Mitsubishi Corporation, the podcast highlighted how modern manufacturing support allows Motobilt to continue pushing boundaries. For anyone interested in Jeep aftermarket parts, advanced fabrication, or simply the culture of off-road adventure, this episode captured what makes Motobilt unique: a blend of innovation, craftsmanship, and passion for the trail.
