At Motobilt, titles aren’t handed out. They’re earned as roles evolve and responsibility grows. Over the past several years, Aaron Mercer’s role has expanded well beyond traditional sales conversations. He works directly with dealers, distributors, and brand partners, represents Motobilt at events, and spends time with customers on and off the trail.
Through that work, Aaron has become a trusted point of contact and a subject matter expert on how we do business at Motobilt. He helps partners understand not just our products, but how we approach design, manufacturing, relationships, and long-term brand growth.
To reflect that evolution and provide clarity both internally and externally, Aaron’s title has been updated to Brand Manager. This change recognizes the responsibility and authority he carries when representing the Motobilt brand across the off-road industry.